HELLO BRANDS

#YOURBRANDVOICE

Hello is the only Communication and Design Agency in Johannesburg that fully integrates into our clients’ business, thus becoming a de facto Marketing department for SMME’s who want to be effective at every touchpoint in their communication in an era of communication clutter.

Hello’s Brand Plan

Let’s take you on a desktop tour to streamline your brand.

STRATEGY

Consultative Brand positioning, Marketing and Communication planning

Before you spend a cent, make sure you have a strategy in place to extract maximum value throughout the marketing lifecycle. We work with our clients to understand the power of the Brand and harness its’ potential.

FROM STRATEGY TO CONTENT

CONTENT

Content crafted to support both Brand and Business objectives

Content for contents sake is the enemy of effective communication. Eliminate the clutter, speak to the objectives and define your Brand in words at every opportunity. Content should unearth the untapped brand evangelists in your waiting audience.

01

Master Content Creation

Information gathering on the largest scale possible is the first step to creating a Brand Master document. Any and information is collated, cleaned and rewritten to adhere to the brand position.

The value of creating Master Content is lies in the repeated benefit of having an updateable library to guide your Brand into the future.

02

Identify Touchpoints

With the content in place we have a single view of your Brand’s story, the process of identifying key touchpoints can begin. The creation of communication tentpoles creates a universal blue print for future communication.

What your Brand says and how it says it is derived from Brand strategy. Where your Brand speaks is determined by identify the critical touchpoints.

03

Content Allocation & Distribution

Repeating the same content at every turn is the biggest killer of audience engagement. Each communication platform should offer varying degrees of information.

We carve up the Master content to create a journey of ever evolving information, creating a desire to learn more from the reading audience.

DESIGN

Contemporary and exquisite design concepts to bolster your Brand

Logo designs & Visual language concepts that imbue your Brands’ DNA in every touchpoint between static and dynamic marketing materials. Our design language employs clean concepts utilizing carefully crafted visual communication that’s intrinsic to the look and feel of the design itself.

DESIGN TO COMMUNICATION

COMMUNICATION TO ENGAGEMENT

COMMUNICATION

Effective Communication platforms that hit the sweet-spot and drive engagement

Execution is everything! We’ve assisted clients in every industry and on pretty much every platform you can think of! Appropriate and effective communication strategies are the key to realizing the potential of your communication goals.

WE’RE A CLICK AWAY

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