HELLO BRANDS

#YOURBRANDVOICE

Hello is the only Communication and Design Agency in Johannesburg that fully integrates into our clients’ business, thus becoming a de facto Marketing department for SMME’s who want to be effective at every touchpoint in their communication in an era of communication clutter.

Hello’s Brand Plan

Let’s take you on a desktop tour to streamline your brand.

STRATEGY

Consultative Brand positioning, Marketing and Communication planning

Before you spend a cent, make sure you have a strategy in place to extract maximum value throughout the marketing lifecycle. We work with our clients to understand the power of the Brand and harness its’ potential.

FROM STRATEGY TO CONTENT

01

Brand Strategy

An in-depth analysis of your brand’s journey, spanning past and present for existing brands, and future vision for all brands is conducted in order to create a sustainable flightpath for your Brand.

Time invested in brand development at this stage will dictate the value you can extract from your business later.

02

Sub-Brand Portfolio

Inbuilt scalability is a critical ingredient for future Brand growth. We plan familial brand hierarchies upfront ensuring each elements of the Brand is evenly and effectively represented when required.

Time invested in brand development at this stage will dictate the value you can extract from your business later.

03

Brand Positioning

Brand positioning is no accident, Blue Chip brands spend vast sums in marketing interventions to reinforce their brand position in the public eye. It is critical to know and understand your brand position and adhere to it.

Understanding your Brand position ensures your communication syle is aimed squarly at your target audience with maximum effect.

04

Communication Strategy

Based on the outcomes of the strategic planning, we create a communication plan detailing content, publishing platforms, frequency of communication and supporting collateral.

All communication supports identified business goals and is always aligned with the agreed Brand criteria.

CONTENT TO DESIGN

CONTENT

Content crafted to support both Brand and Business objectives

Content for contents sake is the enemy of effective communication. Eliminate the clutter, speak to the objectives and define your Brand in words at every opportunity. Content should unearth the untapped brand evangelists in your waiting audience.

DESIGN

Contemporary and exquisite design concepts to bolster your Brand

Logo designs & Visual language concepts that imbue your Brands’ DNA in every touchpoint between static and dynamic marketing materials. Our design language employs clean concepts utilizing carefully crafted visual communication that’s intrinsic to the look and feel of the design itself.

DESIGN TO COMMUNICATION

COMMUNICATION TO ENGAGEMENT

COMMUNICATION

Effective Communication platforms that hit the sweet-spot and drive engagement

Execution is everything! We’ve assisted clients in every industry and on pretty much every platform you can think of! Appropriate and effective communication strategies are the key to realizing the potential of your communication goals.

WE’RE A CLICK AWAY

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